Marketing is a social process for identifying, anticipating and satisfying customer requirements and profitability. This is the complete evolution company does to obtain consumers and retain a bonding with them. The crucial objective of marketing is to suit a company’s products and services to the people who need and want them, thereby ensuring profitability. It’s also the way of teaching to the consumers why they should choose your product or service over your rival business firm. If you aren’t doing that, you are not marketing.
There are many branches in marketing like advertising, personal selling, sales promotions, public relations, direct marketing, sponsorship and quick marketing. Marketers must be aware that consumers associate a product’s price and distribution with its quality, and would be prudent to take this into account when devising the overall marketing strategy. If you think, with a catchy advertisement by a promising celebrity nowadays is far enough to succeed over the customer for your product, would be a disaster by all means. Starting with the product, you have to go many processes they must undertake to ensure your product is ready for selling. A right marketing message can only survive and influence your consumers, all the way.